What sort of work or items do you look for in a portfolio?
We like to see a variety of work. If it’s all logos, how do we know if you can do anything else? We also don’t want to see only a logo, but see the depth of the project and what compliments it. If you do a restaurant logo, we want to see a menu, maybe a take-out bag or supporting ads, which are also good as they give a chance to see how your writing skills are.
What sets an excellent portfolio apart from the rest in your opinion?
Concept – the ideas. We don’t really care if you are an expert in Photoshop, anyone can be taught to work the programs. Tell us why your concept is relevant for that particular project. Typography – know the good, the bad and the ugly when it comes to type and don't do the bad and ugly. Type with drop shadows, outlines, all centered, stretched, widows, orphans, inch marks (as opposed to quote marks), etc… all scream “I’m a novice!” Look at and learn from things that are winning awards – usually their type is great. Craftsmanship – if all your work is based around swiped illustrations or photos it shows you didn't care enough to put in the time or effort by taking photos or doing an illustration yourself.
What sort of experience do you require or prefer?
Know how and when to use the design programs; professionals use InDesign for layout, not Illustrator. Know how to trouble-shoot computer problems and how to set files up to send to print. If you don't know these things, do an internship or two. (Hint: see "About Us.")
What are the traits that you look for in a prospective employee?
Show that you are interested in your chosen career: join AIGA or your local design association and go to the events, ask questions, volunteer and get involved. Have a sense of humor. Speak well and confident about your work and be able to explain the project and process intelligently. But, don’t pretend it’s the best thing around, we don't need pompous people in our studio. Ambition. Excitement. Passion. Self-motivation. Be the author of your work and don't give excuses. Show how you overcame obstacles instead. And finally, understand your portfolio isn’t about getting a grade – but a job.
What additional skills or technical expertise would you recommend?
Writing skills, math skills and learn as much about pre-press as you can, you won't get very far without it. Artistic skills are great as long as you can apply them to design projects.
Be yourself. If you love design, really love it, you’ll find ways to succeed. If you just think it’s cool to be a designer and you hope to make money doing something artistic - you’ll have a tough time.
Good luck. And again - feel free to contact us if you want to chat more.
